简介： IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?展开
哈罗德·佩里诺/卡塔琳娜·桑地诺·莫雷诺/艾恩·贝利/汉娜·切尔敏/西蒙·韦伯斯特/瑞奇·何/克洛伊·范·兰德肖特/科顿·摩尔/佩加·贾法里/大卫·阿尔帕伊/伊丽莎白·桑德斯/艾弗瑞·康拉德/斯科特·麦克科德/Nathan D. Simmons/Kaelen Ohm/安吉拉·穆尔/A.J. Simmons/朱莉娅·多伊尔/罗伯特·乔伊/萨曼莎·布朗/
杰西·威廉姆斯/让-雨果·安格拉德/乔丹·亚历桑德拉/玛丽亚·基娅拉·詹内塔/亚历杭德拉·奥涅瓦/托马索·拉尼奥/皮尔保罗·斯波隆/安东尼奥·杰拉尔迪/阿曼达·卡帕那/山姆·海加斯/丹妮拉·格拉斯哥/Chloe Hirschman/Marco Lo Chiatto/Jessica Lee/尼科洛·帕塞蒂/Mauro Aversano/Matthew T. Reynolds/耶斯·利奥丹/埃里克·亚历山大/Christoph Hülsen/
